Hypebeast -
7 Jun 2015 16:17

Whilst the pre-existing edition of New York Fashion Week is still without a sponsor, after Mercedes-Benz last week halted its seven year association with the show, it has been announced that the inaugural New York Fashion Week: Men's will be sponsored by American automotive institution Cadillac. "I am very much interested in taking Cadillac into the world of fashion," Cadillac President Johan de Nysschen told Bloomberg on Friday, "The whole idea of beginning to strengthen Cadillac's position as ...
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